Guinness Matchday

Guinness Matchday is a live football viewing experience we created to unite fans across Africa through Guinness as the official sponsor of the Premier League. The award-winning activation platform has reached over 1 million football fans across Africa. As part of the wider creative team from RPM London, I'm proud to have helped originate the idea that continues to grow across markets and elevate the beautiful game for millions of supporters.

#Ideation #Insights #Localisation #Copywriting