Hello. I'm Lesibane Mohale aka Les
Integrated senior creative, conceptual copywriter and creative director with
+18 years of experience working in the UK and African markets.
Over the last two decades, I’ve helped brands like Coca-Cola, Guinness, Johnnie Walker, Barclays, Nestlé, UNICEF, Mondelez and KFC show up meaningfully in culture.
Whether it’s launching Captain Morgan’s first pan-African platform or helping ignite a movement to protect children in Ghana, my work has always been rooted in storytelling that changes behaviour and drives real-world impact.
Before moving to London three years ago, I spent seven years as Group Creative Director at Ogilvy Africa, leading a multidisciplinary team and helping shape one of the region’s most awarded creative departments.
Outside the work, I beatbox for fun and mentor emerging creative talent. I’ve lectured at the Accra International School of Advertising & Design and continue to guide young creatives building their own careers.
In 2025, I founded #TIA, a creative consultancy dedicated to helping global brands and UK agencies connect more authentically and meaningfully with African markets.
Agency Experience
Brand Experience
Guinness | Captain Morgan | Coca-Cola | Sprite | Fanta | Minute Maid | Schweppes | Peroni | Miller Genuine Draught | Lion Lager | KFC | Steers | Mondeléz | Airtel | Vodafone | Cell C | Nestlé | Knorr | Tiger Brands | Adidas | Honda | Nissan | Bajaj | Energizer | UNICEF | Barclays | Standard Chartered Bank | Stanbic Bank | Societe Generale Bank | First National Bank | Nelson Mandela Children’s Hospital | UNICEF | KLM
Les was an invaluable addition to the team from the start, a multi-skilled creative with constant multi-market insights, a finger firmly on the cultural pulse, and an always-on desire to deliver the best output at all times.
Simon Evans - Creative Director, RPM London