Johannesburg, South Africa

I've always been curious. Curious about people. About culture.

Curious about why some ideas stick and others don't. That curiosity started my career as a copywriter in South Africa, learning the craft at iconic agencies like TBWA\Hunt Lascaris and DDB and working on some of the country's most-loved brands. I learned how to write. How to think differently. How to present and sell an idea and occasionally, how to survive a very long shoot day.

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Ghana, West Africa

Then curiosity pulled me further to West Africa. I moved to Ghana as Group Creative Director at Ogilvy, leading a multidisciplinary team across 30+ local, regional and global brands. Within my first year of joining the agency, Ogilvy became the most awarded agency in Ghana at the local Gong Gong Awards.

The work I'm most proud of, though, wasn't measured in trophies.​

'Rise Up' for Guinness Ghana Breweries positively impacted the lives of 175,000 people after the COVID-19 pandemic.  My social drive campaign for UNICEF in collaboration with the Government of Ghana started a national dialogue around child abuse and was ranked 11th out of the top 40 PR campaigns at the 2019 global SABRE awards. 

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London, United Kingdom

Now based in London, I work with amazing agencies across

ATL, experiential, shopper, digital & social content. Highlights include developing Captain Morgan's first-ever pan-African integrated campaign from concept to execution and creating an ongoing  Gen Z activation platform that's reached over 1 million music lovers across the UK's biggest

summer festivals.

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What's next?​

Twenty years later, I'm still curious. 

Curious about what's about to come. 

You coming along for the ride?

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Feel free to get in touch for a coffee or a chat!

lesibane.mohale@gmail.com  

+44 74 672 659 75 

LinkedIn

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