Guinness Ghana Breweries - Rise Up

How do you fast-track economic rejuvenation after the devastating effects Covid-19 had on local bar owners?

We launched RISE UP, an economic and social recovery program aimed at getting business owners back on their feet and inspire consumers to confidently and responsibly move back to bars. We leveraged a consumer loyalty programme that positively impacted the lives of 175,000 people in the Diageo value chain.