Coke Fest DRC

We brought to life the first-ever Coca-Cola food and music festival in the Democratic Republic of Congo. We amplified the event across social, outdoor, radio and shopper. A simple buy-and-enter mechanic turned purchase into participation, driving sales and attendance at scale with 30,000 tickets sold and driving 107,000 Coke bottles in hand.

#CreativeDirection #Events #BrandActivation #Shopper #Social #Earned