Coke Food & Music Fest - DRC

CokeFest DRC was a two-day festival that brought Congolese youth together through food and music. With music the number one passion point for young adults in the DRC, our mission was to increase consumption, build brand love and strengthen Coca-Cola’s cultural relevance.

We delivered an integrated campaign across digital, TV, outdoor, press and shopper, amplified by a radio-led talent competition that awarded two unsigned artists the chance to perform alongside the DRC’s biggest acts. A simple buy-and-enter mechanic turned purchase into participation, driving sales and attendance at scale. 30,000 tickets sold, 107,000 Coke bottles in hand.