Guinness - 1759 celebrates 1957

We were tasked with creating a limited-edition Guinness FES label celebrating Ghana’s 62 years of Independence, supported by a national consumer promotion designed to drive volume.

We brought Ghana’s national symbols and its rich fabric storytelling legacy into a distinctive label design. The creative featured 62 icons (a nod to the independence years), each representing freedom, pride, and the bold, vibrant spirit of Ghana and its people.

To convert celebration into purchase, we paired the pack with a simple under-the-crown mechanic, giving consumers more reasons to raise a Guinness with instant cash prizes.