KFC Ramadan Bucket

During Ramadan, many Muslims are flooded with brand messages trying to sell to them and too often brands get the cultural nuances wrong. KFC wanted to do something different by simply acknowledging and celebrating the holy month in a way that felt thoughtful and genuine. We reimagined the iconic KFC bucket by incorporating the crescent moon, a recognisable symbol of Ramadan, to create a simple visual nod to breaking fast and sharing a meal together.