Guinness @60

To celebrate Diageo's (Guinness Ghana Breweries) 60th anniversary in Ghana, we created a campaign that honoured the brand’s milestones while spotlighting its lasting contribution to society. Inspired by the iconic Guinness harp, we developed locally inspired artworks that brought the story to life in a distinctly Ghanaian way. Each execution was crafted to amplify Diageo's key strategic pillars including job creation, education, diversity, local sourcing and sustainability, thereby reinforcing the brand’s role as a meaningful contributor to national progress.

#ArtDirection #OOH #CreativeDirection #Diageo #Guinness #Ghana