Sprite & Spicy

In Nigeria, spicy street food isn’t just food, it’s culture. And when it’s done the street way, people swear the flavour hits different. Our brief was to position Sprite as the refreshing lemon-lime drink that gives you the extra edge to fully enjoy favourites like suya.

We brought the idea to life with a 360 campaign that invited people to “take the heat”, leaning into boldness and tackling awkward moments head-on. The campaign helped strengthen Sprite’s relevance with younger consumers and reignited consumption frequency in the market. Now that’s hot.