Sprite & Spicy

In Nigeria, spicy street food isn’t just food, it’s culture. And when it’s done the street way, people swear the flavour hits different. Our brief was to position Sprite as the refreshing lemon-lime drink that gives you the extra edge to fully enjoy favourites like suya. We brought the idea to life through a brand film and 360 campaign that invited consumers to “take the heat”, lean into their boldness and tackle awkward moments head-on.

#CreativeDirection #Integrated #Ideation #TVC #Shopper #Social