Share a Coke with the Super Eagles

During the 2018 FIFA World Cup, we helped rally Nigerians behind the Super Eagles while keeping Coca-Cola top of mind by amplifying the brand’s official partnership with the national team.
We transformed the Coca-Cola bottle into a symbol of national pride, personalising Coke bottles with images of the Super Eagles players.

The bottles became a simple, shareable way for fans to show support, turning everyday purchases into moments of celebration.

Millions of Nigerians “Shared a Coke” with the Super Eagles. The campaign delivered 890M+ impressions and 3M+ video views and reinforced Coca-Cola’s connection to the beautiful game.