Share a Coke with the Super Eagles

During the 2018 FIFA World Cup, we transformed the 500ml Coke bottle into a symbol of national pride. By personalising the bottles with the face of a Super Eagles player, the bottles became a simple, shareable way for fans to show support, turning everyday purchases into moments of celebration. Millions of Nigerians “Shared a Coke” with the Super Eagles. The campaign delivered 890M+ impressions and 3M+ video views and successfully reinforced Coca-Cola’s connection to the beautiful game.

#Creative Direction #TVC #ATL #Concept Development #Copywriting