Share-a-Coke with the Super Eagles

Building on the success of the Share-a-Coke campaign, we launched limited-edition Super Eagles bottles, each featuring a national team player. These collectable bottles deepened fan connections and offered a chance to win an all-expenses-paid trip to Russia to watch the 2018 World Cup live.

Our TVC, The Missing Piece, struck an emotional chord, generating over 890 million impressions and 3 million+ views across Coca-Cola’s digital and social platforms. The campaign was amplified through OOH, retail and activations, ensuring Coca-Cola remained at the heart of the conversation.