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Guinness Matchday
Agency
RPM
Client
Guinness
Creative Team
Simon Evans (CD), Simon Maye, Andy Welsher, Campbell Haig, Lesibane Mohale
Role
Ideation, Insights, Copywriting
Project type
Experiential, Activation, Live Event
Guinness FES is Africa’s leading beer brand in football, with a rich history of being the broadcast sponsor of the Premier League.
By leveraging the sponsorship, we created scalable viewing experiences across markets around key matches, solving in-market pain points around quality and comfort.
I’m proud to have played a role in developing Guinness Matchday, an epic live viewing experience that unites fans across the continent to celebrate the game they love.
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