Share a Coke with the Super Eagles

Task
Rally Nigerians behind the national football team and make Coca-Cola top of mind during the 2018 FIFA World Cup by highlighting the brand's partnership with the Super Eagles.

Approach
We transformed the Coke bottle into a celebration of Nigeria by personalising packs with images of the Super Eagles squad. The bottles became a simple, shareable way for fans to show support, turning everyday moments into moments of national pride.

Results
Millions of Nigerians “Shared a Coke” with the Super Eagles. The campaign earned over 890 million impressions and more than 3 million video views across digital platforms, delivering widespread awareness and strong brand association with the team.