Coca-Cola: Mama Di Mama

‘Mama Di Mama’ is a colloquial phrase which embodies the spirit of generosity and kindness of a Nigerian mother. We used this culturally relevant expression to launch the Coca-Cola 1-litre bottle into the Nigerian market and shot a brand TVC that featured music legend, 2Face Idibia, together with his family in one wholesome spot. The film scored over 700 million impressions across social media platforms and generated over 1 million views in the first three days. The film was part of an integrated campaign that was amplified in retail, radio, OOH, social and experiential.

#CreativeDirection #ATL #Shopper #Social #eCommerce #Radio #Experiential