Malta Guinness: We Move

Born from a global pitch process to create a new campaign for Malta Guinness, We Move was born. An inspiring, high-energy brand platform built to celebrate the ingenuity and relentless spirit of consumers across Africa.

More than a colloquial phrase with roots in West African street culture, We Move is designed to be a movement that recognises the optimism and resilience of people who keep pushing forward against the odds. It’s about celebrating big and small when people come together to uplift one another and keep pushing forward.

The fully integrated campaign launched in Ghana and Nigeria with a hero TVC, social content, shopper assets and experiential. Moving forward, Malta Guinness will partner with local communities, creators, and changemakers to bring the campaign to life through storytelling and real initiatives that inspire connection and celebrate resilience.