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Johnnie Walker: Sounds of Summer
The Sounds of Summer experience put Johnnie Walker Black Label at the heart of British summer culture. Across 22 major festivals such as Wireless, Latitude, Lost Village, Forwards, All Points East and British Summer Time, we curated a high-energy activation platform featuring a bespoke bar, a hot DJ line up, cocktail masterclasses and exclusive merch.
#Activation #Experiential #Concept Development #Copywriting
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