Johnnie Walker Black: Sounds of Summer

Sounds of Summer put Johnnie Walker Black Label where UK summer culture lives. Across 22 major festivals including Wireless, Latitude, Lost Village, Forwards, All Points East and British Summer Time, we built a premium, high-energy experience featuring a bespoke bar, DJ programming, cocktail masterclasses, merch drops and Black Label drinks served on ice.

To capture the season through the eyes of the audience, Johnnie Walker collaborated with five pioneering music photographers, Yushy, Hamda Segal, Cicely Grace, Suede Baby, and Karla Lizethe Hunter who documented the energy, style and community that defines festival summer.