Integrated creative lead & award-winning senior conceptual copywriter with 18+ years of experience building local, regional and global brands across EMEA.
Over the last two decades, I’ve helped brands like Coca-Cola, Guinness, Johnnie Walker, Barclays, Nestlé, UNICEF, Mondelez and KFC show up meaningfully in culture across diverse markets in EMEA.
From launching Captain Morgan’s first through-the-line pan-African campaign to developing an activation platform for Johnnie Walker that reached an audience of 750k festivalgoers in the UK, I bring local insight and a unique global perspective to every project I work on.
I’ve had the privilege of working as a copywriter and creative director at globally recognised agencies such as Ogilvy, TBWA, DDB, Geometry Global, RPM, HeyHuman, Hue&Cry and 160over90, delivering impactful work across TV, OOH, PR, social, digital, shopper and experiential channels.
Feel free to get in touch via one of the following:
+44 74 672 65975
lesibane.mohale@gmail.com
Agency Experience
Brand Experience
Guinness | Captain Morgan | Coca-Cola | Sprite | Fanta | Minute Maid | Schweppes | Peroni | Miller Genuine Draught | Lion Lager | KFC | Steers | Mondeléz | Airtel | Vodafone | Cell C | Nestlé | Knorr | Tiger Brands | Adidas | Honda | Nissan | Bajaj | Energizer | UNICEF | Barclays | Standard Chartered Bank | Stanbic Bank | Societe Generale Bank | First National Bank | Nelson Mandela Children’s Hospital | UNICEF | KLM
Les was an invaluable addition to the team from the start, a multi-skilled creative with constant multi-market insights, a finger firmly on the cultural pulse, and an always-on desire to deliver the best output at all times.
Simon Evans - Creative Director, RPM London